A Positive Impact
An association can have a positive impact for the life time. We try to associate ourselves with the brands we like or love. We take this decision based on various factors. The factors that influence us were many. We would see the history of the brand. We would also see as to what business they are indulged in. Last but not the least, we would look at the leadership of the brand and the brand ambassadors associated with the brand.
There are few who may not be brand conscious but even they would avoid certain brands as they would have had a bad experience with them. The point I am trying to make here is simple. If you as a brand want to thrive in the market, you need t bring good things and be truthful to what you offer.
When I get inclined to a product, I do a thorough research. Why? A Nation wide presence can help us overcome lot of difficulties like After Sales Service, Reliability to name a few. I do not actively support a brand which also has interests in liquor because by doing so, I am indirectly supporting something which is harmful to us.
As I get inclined to a National Brand, I did also started to experience lot of good things. You get to have one membership card for all the sub/affiliate brands. This way, you can get to accumulate points much faster. Isn’t it a great one?
Secondly where ever you go across the country, you would find their store. The reception you get would be the same. The uniformity they maintain has a positive impact. Here I am talking about one particular brand but do not want to name it as it would then defeat the very purpose of this blog 🙂
You get to experience the positive impact because only then you would know the real difference. There is always a difference between the one who has made the impact and one who hasn’t. This defines the success in the business the brands are into.
What is more important is the sustenance of the impact being made. One cannot sit on the glory of having reached the peak. The impact has to be continuous and happening forever. When this does not happen is when you see the brands starts fading away slowly. We should not allow that to happen. The more the impact and the more the positive it is, the more is the reach and success.
Lessons are learnt all through the day from different events and it should be put into practice which can see us sail through storm and difficulty with ease….