Impact – What a person can give through his life is enormous. An impact will have an ever lasting impression on some one’s life and at times, it would have an effect on many others too.
Why this Impact?
This is one of the human characteristics which would lead to lot of other things. Firstly it would help one in coming out of some crisis as he or she draws the inspiration from the others. Secondly they also can refer to the event / incident occurred in other’s lie which they can implement in their own life to see a light in their journey.
Impact can be made from lot of ways.
The most effective medium is Media. The reason is simple. Media has a Mass Appeal and people who perform in the Media has the charisma to convey the message that they actually wanted to. This is one of the main reason as to why lot of bad things are being highlighted when something is being done by them especially a movie where in the very initial stage, you get to see them talk in heir own voice(mostly) discouraging Smoking and Drinking that would cause injury/death to us.
These Stars wield so much of influence that when they endorse something, there is a group which would follow it blindly. So what they endorse is something they should take into consideration. As it directly have an impact on millions, one should be cautious enough to be associated with a Product. When they do not give due care and attention to this, is when the trouble begins to brew.
We have seen on many instances about the general public suing the stars for being misled which had happened mostly in the case of beauty care / health products where the product that is being offered is beyond the reality. Even though the onus lies on the public as well to the larger extent to analyse and buy the product, the same applies for a celebrity too. So this is why, with public becoming more informed about the happenings around due to the advent of Social Media, Celebrities are careful enough in endorsing a product.
An Impact being created for a Product should be useful to all – The Brand, The Celebrity, Th General Public which will make it a Win-Win Situation. When this combo is omni present, the product would be remembered for ages and so as the brand and the celebrity. Hence the impact that we try to create through our brand/product should be positive and should not backfire us. The impact is a phenomenon which cannot be seen instantly but is felt for generations…..