Muthoot Fincorp Ltd, the associate sponsor of the much-awaited movie Kabali, is joining the movie celebrations on the ground by launching the silver coins that will be made available through its thousands of branches to further spread the Kabali fever farther and wider across the country.
Muthoot Fincorp, flagship of the 129-year-old diversified Muthoot Pappachan Group, today launched the Lucky Superstar Silver Coin with image of the mega star and kicked off the` Carry Lucky Superstar With You’ campaign. Muthoot Fincorp, which has over 3800 branches, is the exclusive on-ground merchandise partner of Kabali. The silver coins are part of Muthoot Exim’s Swethavarsham product.
Mr Thomas John Muthoot Jr. (Director, Muthoot Pappachan Group), Mr Keyur Shah (CEO- Precious Metals Division, Muthoot Pappachan Group) and Mr S Kannan (Executive Vice President, Muthoot Fincorp Ltd) were present at the launch.
Commenting on the initiative, Mr. Thomas George Muthoot, Director, Muthoot Fincorp said: “It is a celebration time not just for our customers in Tamil Nadu, but in the entire country. That is why we want to get associated with it and take festive mood to every corner of the country, offering our customers something precious and valuable to remember about their favourite idol.”
Muthoot Fincorp is also launching a multimedia campaign celebrating Kabali and will soon be unveiling its own TV commercial, as the fervor is catching up fast ahead of the film release.
“We are happy to be part of the euphoria and celebrate with our customers, giving them additional superstar value on their investment. Celebrations means lasting memories and this is one of such initiatives for such rare occasions and to show that how we care about our customers,” said Mr Keyur Shah, CEO- Precious Metals Division, Muthoot Pappachan Group
“We are a pan-India company and Rajinikanth is not a superstar only for Tamil Nadu. So we chose to associate with the movie,” pointed out Mr Kannan, Executive Vice President, Muthoot Fincorp Ltd.
About Muthoot Fincorp Ltd
Muthoot Fincorp Ltd., the flagship company of the 129 years old Muthoot Pappachan Group, is one of the largest NBFCs in India, registered with the Reserve Bank of India. Muthoot Fincorp is a provider of retail finance in the form of gold loans. Decades of dedicated research and experience in rural areas have enabled the Company to provide quick and customized finance options and investment schemes for millions of customers who do not have access to mainstream commercial banks. Muthoot Fincorp is one amongst the largest Gold Loan companies in India and has an average of 50,000 walk in customers per day. The company has a diverse mix of retail offerings catering to the various needs of its customers including Loan products, Money Transfer, Foreign Exchange, Insurance Services and Wealth Management Services.
About Muthoot Pappachan Group
Muthoot Pappachan Group (MPG), the 129 years old conglomerate has been providing solutions, services and expertise to lakhs of customers across the country in various domains like financial services, automotive, property, hospitality, and alternate energy.
Over the years Muthoot Pappachan Group has grown to become a significant entity in the Indian business landscape. Currently it has more than 20000 employees, serving over a million customers. MPG’s customer-centric approach and innovation in terms of new products that cater to changing customer needs have helped in winning the loyalty of innumerable customers, as well as attracting new ones. The Group adapts the latest technology and new ways to serve the customers, with an uncompromising stand on values, principles and ethics.
Muthoot Capital Services Ltd. (MCSL) is the first listed entity of Muthoot Pappachan Group. A Non Banking Financial Company (NBFC) listed on the BSE and NSE, MCSL offers financial solutions including Vehicle Loans (2 wheeler loans). MCSL is presently active in retail financing and caters to the requirements of borrowers both in rural and semi-urban areas. The Company’s direct approach helps arrive at solutions that best suit the financial requirements of individuals and small entrepreneurs. The Company being a deposit taking ‘Category A’ NBFC, also accepts deposits from public at attractive rates of interest. The company is currently servicing more than 2,200 dealerships in fifteen states with a strong presence in Hero and Honda, which together contribute more than 80% of the total business.
Five years back the Group entered the affordable housing finance arena through Muthoot Housing Finance Company Ltd (MHFL), a subsidiary of Muthoot Fincorp Ltd. MHFL caters mainly to the housing finance requirements of customers in the middle and lower income category. The Company offers housing loan, primarily to the people in the unorganised sector to make their dream of owning a home come true. Loan amounts range from Rs 3 lakhs to Rs 15 lakhs, with a loan repayment period up to 15 years and a loan to property value of up to 80%. MHFL offers loans for the purchase of ready property, house/flats under-construction, self-construction on own plot and home extension.
The Muthoot Pappachan Group firmly believes that financial inclusion of the economically weaker section of society is important for the socio-economic growth of the country. With this belief Muthoot Microfin Ltd., the micro finance business unit was launched by the Group. The company recently received the license from RBI for NBFC -MFI. It follows the Joint Liability Group (JLG) model of micro-finance. Clients are organized in groups of five to ten women from economically weaker sections of society, living in rural and semi- urban areas or urban slums. Target clients are economically active women with regular cash flow through lawful, Sustainable and stable economic activity. Under this program, each individual in a JLG is offered a loan between Rs 10,000 to Rs 15,000 depending on her repayment capacity, for a tenure of 52 weeks. It also fosters entrepreneurship skills among women and gives them basic financial literacy.
The Group has contributed to the tourist attractions of Kerala by setting up star hotels run by the Taj and Hilton Groups, Villa Maya the exclusive restaurant and SkyChef the air catering unit, while contribution to Safe and Clean Energy comes in the form of electricity through wind farms and to Technology through the state of the art Muthoot Technopolis.
Picture Credit: Muthoot Fincorp Ltd